Case study · Founder & CEO
Curiosity Software
Founded and scaled an enterprise software company from startup to international presence, serving major enterprise clients.
- Outcome
- Bootstrapped to international enterprise customers
- Role
- Founder & CEO
- Stage
- 2017–2025
- Stack
- Enterprise Architecture · AI/ML · Microservices · Compliance
The Journey
Founded and led a B2B enterprise software company focused on helping large organisations modernise their software delivery processes. As CEO, responsible for product vision, technical architecture, and business growth.
Key Results
- Bootstrapped to Profitability - No external funding, no safety net
- 6 International Markets - Grew from solo founder to a distributed team across multiple countries
- Enterprise Clients - Built relationships with major organisations across financial services, technology, and consulting
- 250+ Integrations - Enterprise system connectors across the ecosystem
What I Built
Leadership & Growth - Grew from solo founder to a distributed team, established operations in 6 international markets, and built relationships with major enterprise clients.
Technical Architecture - Architected a platform handling enterprise-scale data volumes, led development of AI-powered automation features, and oversaw integration with 250+ enterprise systems.
Business Development - Developed go-to-market strategy, built system integrator partnerships, created recurring revenue model, and achieved high customer retention rates.
Technical Approach
Architecture evolved from monolith to microservices as scale demanded. Built AI-powered automation features including natural language processing and automated pattern recognition. Ensured compliance with GDPR, SOC2, and industry-specific regulations.
These 7 years taught me everything about building and scaling technology companies - lessons I now apply to every startup I work with.
Tech stack
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