James Walker, PhDAvoxy Technologies
All work

Case study · Founder & CEO

Curiosity Software

Founded and scaled an enterprise software company from startup to international presence, serving major enterprise clients.

Outcome
Bootstrapped to international enterprise customers
Role
Founder & CEO
Stage
2017–2025
Stack
Enterprise Architecture · AI/ML · Microservices · Compliance
Curiosity Software screenshot

The Journey

Founded and led a B2B enterprise software company focused on helping large organisations modernise their software delivery processes. As CEO, responsible for product vision, technical architecture, and business growth.

A product overview of the Curiosity enterprise test data platform.

Key Results

  • Bootstrapped to Profitability - No external funding, no safety net
  • 6 International Markets - Grew from solo founder to a distributed team across multiple countries
  • Enterprise Clients - Built relationships with major organisations across financial services, technology, and consulting
  • 250+ Integrations - Enterprise system connectors across the ecosystem

What I Built

Leadership & Growth - Grew from solo founder to a distributed team, established operations in 6 international markets, and built relationships with major enterprise clients.

Technical Architecture - Architected a platform handling enterprise-scale data volumes, led development of AI-powered automation features, and oversaw integration with 250+ enterprise systems.

Business Development - Developed go-to-market strategy, built system integrator partnerships, created recurring revenue model, and achieved high customer retention rates.

Technical Approach

Architecture evolved from monolith to microservices as scale demanded. Built AI-powered automation features including natural language processing and automated pattern recognition. Ensured compliance with GDPR, SOC2, and industry-specific regulations.

These 7 years taught me everything about building and scaling technology companies - lessons I now apply to every startup I work with.

Tech stack

Enterprise ArchitectureAI/MLMicroservicesComplianceNLP